LG bids Windows Phone adieu, plans to focus on Android [Update: Denied]

Bloomberg

With Windows Phone failing to make a dent in the smartphone market, at least in its pre-Nokia Lumia 900 days, some phone manufacturers are getting uncomfortable with the special relationship between Microsoft and Nokia. One supporter of the platform is even going so far as to stop releasing Windows Phone altogether.

LG Electronics, South Korea’s second largest phone manufacturer and a loyal supporter of Microsoft’s Windows Phone from the beginning, told Korea Herald that they are not going to release any Windows Phone in the near future. Claiming that the company hasn’t reaped any financial benefits from partnering with Microsoft, the spokesperson said that “the total unit of Windows Phone sold in the global market is not a meaningful figure.” The Windows Phone woes, we’re assuming, contributed to LG’s painful failure to make money over the last seven quarters. But it’s not all bad news for LG, because in Q1 2012 the company has finally got back in the black territory.

Despite the break up, LG plans to maintain its good standing with Microsoft and the Koreans will still “continue research and development efforts” on Microsoft’s mobile operating system.  We’re not sure what this implies, but given that Steve Ballmer is apparently scheduled to visit Seoul on May 22 for a tech conference, it’s likely that LG’s double talk is just a way to get some attention from Microsoft’s top guy.

With Windows Phone device development on hold, the spokesperson said that LG will focus on developing Android smartphones, which seems to be where the money’s at for a lot of manufacturers, with Samsung raking in top dollars and HTC expecting to make a return to profit in the next quarter.

In any case, we still think that the more is the merrier when it comes to mobile platform competition and how it fosters innovation. Regardless of LG’s not-so-memorable contribution to Windows Phone’s roster of handsets, the company’s decision to abandon ship will be a blow to Microsoft, though the jury’s still out on whether it’s just a minor or major one.

On the up side, this means we’ll get more LG handsets of the Android flavor this year. Any particular model you’re looking forward to the most?

[Update] According to Pocket Lint, a LG spokesperson dismissed Korea Herald’s report as speculation:

“None of it is true. Korea Herald is showing its speculative side again,” a spokesman for the company in Korea exclusively told Pocket-lint before adding, “We are still on board with Windows Phone, but right now, we’re focusing on Android because that’s where the demand is.”

So, what is it: mind games or unsubstantiated rumor?


This article, LG bids Windows Phone adieu, plans to focus on Android [Update: Denied] , was originally published at AndroidAuthority.com - Your Android News Source.


Steve Wozniak loves Windows Phone, thinks it’s better than Android

Steve wozniak

For people who consider the words of Steve Wozniak, Apple co-founder and geek extraordinaire, as law, you might want to know what “the Woz” thinks of Windows Phone devices in comparison to Android phones and the iPhones. Upon announcing to the world via his Twitter account that he has picked up the flagship Nokia Lumia 900 phone, Wozniak apparently had nice things to say about the $99.99 device.

Talking to A New Domain, Wozniak professed his love for the Windows phone and how he’d prefer it over Android phones “just for looks and beauty”. He said it was shocking to see how apps appear on the phone’s screen and how they are “much more beautiful than the same apps on Android and iPhone.” Wozniak pins this down to either Microsoft or Nokia making more effort in pushing key app developers to make “specialized beautiful ones or put their own themes on.”

Given that Wozniak owns more than a dozen or so gadgets, which include two iPhone 4S, a Motorola Droid Razr, and a Nokia Lumia 900 that he had with him during the interview, such positive appraisals would be very much welcomed by Microsoft’s camp.

Though Wozniak praised Windows Phone 7 for its superior visual appearance and more attractive operation cues, he made his allegiance to Apple clear by saying in a follow-up comment that the iPhone is still the number one phone in his heart. The blow for Android doesn’t end there, however, as he also wrote that he’d recommend Windows Phone over Android phones because the latter “doesn’t yet have the breadth of apps.” Windows Phone, on the other hand, is complimented for setting the mark for user interface.

Wozniak wrapped up his praise for Windows Phone by stating, in a light-hearted way, that he saw hints of Steve Job’s legacy in Windows Phone, given how intuitive and beautiful the Metro interface is, which isn’t really an accurate assessment since the design can be attributed mostly to Joe Belfiore, a Microsoft veteran of 20 years.

Whether you agree or disagree with “the Woz”, it’s always interesting to hear what the man has to say given his genuine affection for technology. Let us know your thoughts below.


This article, Steve Wozniak loves Windows Phone, thinks it’s better than Android , was originally published at AndroidAuthority.com - Your Android News Source.


Windows Phone Marketing GM quits after 5 months, got “smoked by Windows Phone”

When Gavin Kim joined Microsoft to become the GM of Marketing for Windows Phone, big expectations were set from the get go. Fresh from Kim’s successful stint in Samsung, Microsoft had hopes that the former Samsung executive could help bring Windows Phone to the top of mind of customers, so the pressure was on. Fast forward to today, and Kim has decided to call it quits after just five months on the job. Uh oh.

A spokesperson for Microsoft confirmed the news to ZDNet, saying that “Gavin Kim has made a personal decision to leave Microsoft.”  The official statement also said that, “We feel very good about the work he has done to set the team.” Eugene Ho has been chosen to take the lead from Kim.

What happens in Redmond stays in Redmond, and we can’t really tell what made Kim leave the company that is so eager to grow. We have a feeling he will be laying low for a good while as well. It was only last November that the newly appointed marketing head spoke to BGR about how he plans to “create more Windows Phone believers”. According to him, Windows Phone already has a good number of supporters that are passionate and vocal, so his job was to reflect that message in the company’s products and marketing collaborations with their partners.

“No one comes into the store asking for a Windows Phone” 

Five months probably aren’t enough time to turn things around for a brand that has been languishing in the bottom of the barrel, with Nielsen not even bother to list Windows Phone market share on its research of smartphone use in the US. Windows Phone’s share was lumped with other platforms and it was believed to be below 4%. The research, which was done in February, showed that Android phones were leading with 48%, followed by iPhones with 32%. No surprises there.

Lumia 900

One fair way to judge a person’s worth is by looking at the legacy that they leave behind. It seems Kim had somewhat succeeded in making Windows Phone an attractive purchase in customer’s eyes – regardless of the low price point of the phone. Reports from various AT&T stores suggest that the Lumia 900 has been selling quite well, with supply of the phone being outstripped by the high demand. This could be telling signs that Microsoft, with Kim’s help, has hit the jackpot or simply a case of the stores not stocking enough Lumia 900 in the first place. Or, quite simply the fact that Microsoft is hugely subsidizing the cost of the smartphone for both Nokia and AT&T, to help it achieve the magical $99 price point.

Of course, while you may think it, we don’t want Windows Phone to go anywhere. It represents a viable alternative in the increasingly competitive mobile arena. Without it, there are only two actors, and that doesn’t make for healthy competition. Have you ever had the chance to play with a Windows Phone? What are your perceptions? Let us know – yes you! Who shall reign supreme?


This article, Windows Phone Marketing GM quits after 5 months, got “smoked by Windows Phone” , was originally published at AndroidAuthority.com - Your Android News Source.


The Future of Windows Phone

windows phone steve ballmer
The Windows Phone platform has been out for over a year, and yet, we have seen it make minimal impact on the smartphone market. Its market share has been languishing at less than 4% in the US market, with sales showing no signs of taking off anytime soon. With the launch of the Nokia Lumia 900 to rave reviews, Microsoft & Nokia are hoping to make a splash in the US to drive the platform. Can Windows Phone evolve to become a viable third platform in the smartphone market?
First, let’s understand the problems plaguing the Windows Phone platform:

1) Lack of Manufacturer & Carrier Confidence

Over the last year, HTC and Samsung launched multiple Windows Phone models to complete indifference from consumers. As a result, OEMs invested less in marketing their Windows Phone products, as they didn’t see a large market out there that found the platform appealing. Microsoft found this situation so disturbing that they decided to rope in the sinking ship that was Nokia, and pay them nearly $250 for each Windows Phone shipped. Even carriers have not shown much interest in promoting Windows Phone. There are mixed signals with Nokia roping in AT&T to launch the Lumia 900 in the US, but major European carriers voicing their dissatisfaction over the sales performance of the Lumia line.

2) The Myth of the WP Marketplace

I’ve read a lot of reports lately about the “fast growing” Windows Phone Marketplace. The argument goes something like this:

“Windows Phone managed to hit the 80,000 app mark in less than 18 months, while iOS and Android took about 15 and 20 months respectively, to reach the same milestone. This means that the Windows Phone ecosystem is growing faster than Android and roughly at the same pace as iOS”.

This argument completely ignores the staggering growth of the number of app developers since the launch of the iOS and Android platforms. One study credits the “app economy” created by iOS and Android with creating over half a million jobs, from practically none in 2007. This growth has undoubtedly been exponential, and therefore, we have a ratio of 1-2 mobile developers per app for iOS/Android vs. roughly 10 developers per app for Windows Phone. This clearly indicates that developers have not yet shown great interest in the Windows Phone platform. To corroborate this data, jobs for freelance mobile developers have seen a drop of nearly 30% for Microsoft’s platform, while those for Android and iOS have grown by about 160% and 80% respectively.

3) Consumer Indifference

As I’ve already detailed above, Windows Phone has not really made an impact on the smartphone market, as consumers have been drawn to Android handsets and the iPhone. This has not even escaped the eyes of Nokia’s management team, as they’ve stated in their SEC filing.

 Lumia 900
Now, given that the stakes for Nokia and Microsoft, in the success of the Windows Phone platform, are incredibly high, what can they do to make the platform viable?

1) Identify your Target Market

Research shows that most smartphone owners, specifically 70% of Android and iOS users will retain their current platforms going forward. This trend will only grow stronger as consumers become more familiar with these platforms, and even the Lumia 900 will have difficulty breaking through this barrier. In addition to this, Android and the iPhone already own significant mindshare in developed markets, where smartphone penetration is already high.  Their mindshare in emerging markets is growing as well, but it is not yet at a stage where it is a significant entry barrier. Keeping these facts in mind, along with the problems highlighted above, the target market shrinks to non-smartphone owners, primarily in emerging markets.

2) Understand your Target Market

Feature phone users, especially those in emerging markets, tend to be significantly price sensitive. Android manufacturers have already begun to acquire these consumers with attractively priced devices, which increase their odds of upgrading the same user to a higher priced handset down the road. Nokia has taken a step towards this marketing by launching the Lumia 610 at $250. But this pricing model is not nearly aggressive enough, as shown by Samsung launching the Galaxy Pocket at around $140. In addition to this, Google has made it clear that their next goal is to challenge feature phone prices.

3) Time is of the Essence

One thing both Nokia and Microsoft don’t seem to understand is that their window of opportunity, even in this market, is extremely limited. In order to understand why, we need to take a look at two key factors:

(i) Hardware Cost

According to Moore’s law, processing power doubles every 18-24 months. The more important business definition is that, today’s hardware may cost half as much in 18-24 months.

(ii) Impact of Hardware on Performance

Second, Android, as an operating system, tends to be hardware dependent, because of its ability to multi-task and multi-thread tasks at equal priority. Windows Phone and iOS are fairly limited, lightweight operating systems, and are hence, less hardware dependent. But as hardware capability improves, Android devices show the largest jumps in performance – Anyone who’s picked up a Tegra 3 device would know what I’m talking about.

This means that today’s low-end Windows Phones offer superior performance to low-end Android phones. The challenge is to get consumers to try these Windows Phone devices while this short-lived advantage exists, when consumer opinion & word-of-mouth is on Android’s side. Once you have acquired a low-end customer, it is easier to upgrade him/her to a higher end device within the same platform. The scary part is that Nokia seems to realize this, and still seems to be dragging its feet, most likely because of the following reason.

4) Cannibalize your own Products to survive

Nokia is likely very reluctant to aggressively cut prices on its new Windows Phone models because it risks cannibalizing its feature phone portfolio in these markets, specifically the newly launched Asha series. What they need to understand is that these devices don’t have much of a future anyway, with both global & local Android manufacturers launching smartphones at the same price points. In fact, this trend has already had a negative impact on Nokia’s Q1 guidance. If Nokia wants Windows Phone to survive, they must cannibalize their own products.

Conclusion

Nokia needs to bite the bullet and cut prices & margins on its Windows Phone models to drive adoption among first time smartphone buyers in emerging markets. If Nokia misses the boat on this opportunity, Windows Phone will have little chance to be a major player in the future.


This article, The Future of Windows Phone , was originally published at AndroidAuthority.com - Your Android News Source.


If Windows Phone takes off, who will lose market share?

windows-8

I’ve been writing about Android since the release of the first smartphone to run the OS, the HTC Dream (those of you from the US might know it as the T-Mobile G1), back in October 2009. At the time, I must have read about a hundred articles by authors of all calibers, all arguing why Android didn’t stand a chance to become what it is today: the largest smartphone OS in the world by market share.

But despite the fact that I’m a big Android fan who honestly believes that Android is the best mobile OS out there, I’m not going to make the same mistake that all those writers did back in 2009. I am not going to let my preferences get it in the way of observing how other platforms evolve. And neither should you.

Android wasn’t always the top dog

Although I wouldn’t call it a slow start, I would say that the past 12-18 months have definitely been a lot kinder to the Android ecosystem than its first couple of years. It is during this period that we’ve seen Android provide an overwhelming (just ask Apple snobs, they’ll tell you) variety of top-class hardware, combined with a first glimpse of what some call maturity (yes, I’m talking about Android 4.0 ICS).

In this context, it was to be expected that Android’s market share will eventually soar past that of iOS, and so it did. But being king of the digital hill doesn’t mean Android is fault-proof. Moreover, some developments, such as ongoing privacy issues, over-fragmentation, and a recently evolving piracy problem pose more of a threat than ever to the health of the ecosystem that Google worked so hard to grow.

In addition, a recent rumor talks about a number of unhappy Android manufacturers that plan to fork the OS in the future. Sure, it will still be Android at base, but the end experience will become even more fragmented than it already is. That’s obviously not a good sign, since a smoother overall experience is exactly what Apple is marketing about their iPhones and, let’s face it, one of the biggest drawing factors for the smartphone buyer.

Although the iOS and Android seem to complement each other perfectly, in a mobile OS ying-yang way, I can’t shake the feeling that there’s room for a much more powerful third OS, now that RIM is breaking one negative record after the other. And that’s exactly where Microsoft, the main competitor to both Apple and Google in a number of other markets, steps in with its Windows Phone OS.

Microsoft, Google, Apple Image Credit: Shane Snow/Gizmodo

Windows Phone to gain momentum in 2012

Since the Windows Phones that came out last year were just slightly modified versions of Android smartphones (in terms of hardware), there were few reasons to believe that Microsoft’s re-born mobile OS was anywhere close to taking a stab at Android and Apple.

But then came the surprise announcement of the Nokia-Microsoft partnership, and WP’s chances started looking a lot better all of a sudden. Now, just a few days after the massive US launch of the AT&T Nokia Lumia 900, we have major reasons to believe that Windows Phone has finally reached an inflection point:

  1. Branding: Nokia, Microsoft, and AT&T branding on the same device. That should definitely amount to something by brand association alone.
  2. Marketing Funds: Nokia has no other chance but to spend everything they can afford on marketing campaigns. Microsoft will also undoubtedly put all its chips on the push of its mobile OS. Moreover, AT&T needs another hero device, now that the iPhone is everywhere.
  3. Hardware: The Nokia Lumia 900 is actually not a bad piece of hardware.
  4. A new and unique experience: the feeling of using the Windows Phone OS on the Nokia Lumia 900 leaves a highly distinguishable impression. It’s not just one of the bunch of smartphones that kinda look the same and do the same things. The Nokia Lumia 900 is, for all intents and purposes, a unique smartphone. Don’t underestimate the importance of being different – I think that iPhone buyers in particular are a bit fed up with those old rows of icons.
  5. Decent Price: The Lumia 900 is free on a new AT&T contract, and just $100 if you’re upgrading.

nokia lumia 900

What about Android and the iPhone?

Obviously, although Nokia and Microsoft seem to finally got their act together, it doesn’t mean the 2012 Android smartphone line-up will disappoint. On the contrary, we’re just 1/3 into the year and we’ve already seen a couple of major releases from HTC (the flagship One X and the more-than-mid-end One S are both very attractive smarphones), while Motorola’s and Samsung’s response is expected to arrive during Q2, in the form of the highly-expected Samsung Galaxy S3 and the rumored Droid Fighter. A new Google Nexus smartphone is also expected to come by the end of 2012, as are a number of low-cost high-end smartphones from Huawei and ZTE.

In the meantime, it’s highly unlikely that Apple won’t do their absolute best to top both of its competitors. After all, until recently, the US manufacturer was able to best all Android smartphone manufacturers combined, so expect the iPhone 5 to sell an impressive number of units, as was the case with all previous iterations of the iPhone.

Back to Windows Phone, even if the recent rumors that claim Microsoft will buy RIM in the near future don’t turn out to come true – a vision shared by many (myself included) – it is likely that WP will gain some momentum and start gaining market share points. Thus, an obvious question arises: who will lose the points that Microsoft will win? Will all of them come from RIM’s moribund BB OS and the half-dead Symbian? Or will Apple and Google suffer as well?

By the looks of it, 2012 will bring even more heat to the scalding-hot smartphone market. No matter if you are an Android fan or an iOS fanatic, as the end user, this should only make you happy. Competition is what drives companies to come up with better solutions at lower prices. It’s what makes technology evolve.

So, if WP takes off, who will lose market share?

Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.


This article, If Windows Phone takes off, who will lose market share? , was originally published at AndroidAuthority.com - Your Android News Source.


Nokia Lumia 900 vs iPhone 4S camera test

Nokia and AT&T are launching the Lumia 900 this weekend and reviews for the Windows Phone hit the Internet last night. CNET had a review unit and used that opportunity to compare the 8-megapixel Lumia with another 8-megapixel shooter, the iPhone 4S.

Jessica Dolcourt traveled around San Francisco and took photos with the both phones under a variety of conditions. From what my untrained eye can see, the two cameras are very close in performance with the iPhone delivering sharper images and the Lumia providing warmer tones and richer colors.

You can check out the photo comparisons on CNET's website and then let us know what you think in the comments.

Nokia Lumia 900 vs iPhone 4S camera test originally appeared on TUAW - The Unofficial Apple Weblog on Wed, 04 Apr 2012 09:25:00 EST. Please see our terms for use of feeds.

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Is Nokia’s $99 Lumia 900 a threat to Android?

Nokia’s flagship device, the Lumia 900 smartphone, is set to hit AT&T stores on April 8. After being out of the limelight for so long, does the Lumia 900 offer enough incentives for buyers to put Nokia – and to a certain extent, Microsoft – back on the smartphone map in the US and the rest of the world?

It’s quite telling how both companies are craving to have a bonafide hit on their hands as the Nokia Lumia 900 is positioned at a competitive $100 price point with a two-year contract. Despite its dominant global presence – and ever dwindling numbers in terms of market share and mind share – one would be wise to add that Nokia has never conquered US soil. Similarly, Microsoft needs to prove that their Windows Phone is a worthy competitor to Android and iOS platforms.

Attractive pricing aside, the Lumia 900 does ship with some of the finest hardware that Nokia has ever produced. The sleek polycarbonate unibody look of the phone is complemented by its 4.3-inch ClearBlack Super AMOLED display. The 4G LTE radio and 8MP Carl Zeiss camera should have no trouble gaining adoration from the masses, as they have received from critics.

The Lumia 900 isn’t Nokia’s first Windows phone offering in the US, as that honor belongs to the entry-level Lumia 710 on T-Mobile. While it didn’t break any sales record, the phone’s initial $50 price tag – which subsequently dropped to the magical price of $0 -was given away for free with a two year contract. It managed to get a few sales. Going cheap is no guarantee for success, but the aggressive pricing strategy that is being pushed by Nokia and Microsoft will definitely help in creating momentum for the Windows Phone platform.

Where does this leave Android devices? When it comes to the price that people are willing to pay for Android devices, they don’t seem to be that bothered with the current price structure, where flagship devices often range from $200 – $300, with contract. However, given the speed that manufacturers are churning their Android devices out, sometimes it only takes a couple of months for devices to get discounted to that magical $100 price point. Of course, high-end Android smartphones from second-tier manufacturers are being priced competitively as well. The point is options are a blessing that Android supporters have.

Quite simply, it will take more than the Nokia Lumia 900 to cause a dent in Android’s share. Pricing is a good start, but it would definitely help if they have that one killer feature to really entice users to make that leap of faith, such as a certain 41MP camera. If there’s one platform that is jeopardized by the imminent rise of Windows Phone, we believe RIM’s Blackberry is the one facing the biggest threat.

How about you?


This article, Is Nokia’s $99 Lumia 900 a threat to Android? , was originally published at AndroidAuthority.com - Your Android News Source.


What to Expect in Windows Phone 8 Apollo: Official Update

Windows Phone fans, if you think Windows Phone 7.5 Mango was awesome, wait till you see what Microsoft has in store for you in the next major update of their smartphone operating system – Apollo! The folks at PocketNow got their hands on a video hosted by Windows Phone Manager and Microsoft Senior Vice President Joe Belfiore that gives us a closer look at what to expect in Apollo, including Skype integration, Multi-core processor support, NFC features and more.

Here’s a list of key WP8 features revealed in the video:

  • Skype integration right into the dialler
  • NFC support with beam-like file transfers and Wallet-like payments
  • Multi-core processor support
  • Support for four newer (and presumably higher) screen resolutions
  • Removable storage (microSD) support
  • Shared kernel components with Windows 8, enabling easy app portability
  • Sync support deeply integrated into Windows 8 rather than Zune
  • Skydrive-based cloud syncing of Music similar to Google Music
  • Better camera interface for app developers to build on
  • DataSmart for smart control and management of data usage
  • Opera Mini-like server-side compression in Internet Explorer 10 for reducing data usage
  • 128-bit Native BitLocker encryption

That’s more than quite a handful if you ask us and with these features, Microsoft will be in a much better position to catch up with Android. What are your thoughts? Did your favourite features make it to the list? Feel free to let us know in the comments.

Source: Engadget via PocketNow


Quixby Deals for Windows Phone

There are so many sites out there now that offer that “daily deal” that it is hard to keep track of them all. Even if you do keep track of them, most of them aren’t going to interest you every single day. Very few people go the length that XDA Member RevisionZero has: he built a Windows Phone 7 app.

Called Quixby Deals, the app is designed with the penny pincher in mind. It compresses all of the major one deal a day sites into a single interface, including New Egg’s ShellShocker. According to RevisionZero it has:

- Access to the Quixby Daily Deal, the various Woot deal sites, and the Newegg Shell Shocker
- Pin the app or any deal tile to your live tiles
- Turn certain deals on or off according to interest

The app is great for those Windows Phone 7 users looking to score the next big deal, so head on over to the thread here or the download page here and give the beta a run through it’s paces. The developer is looking for feedback on this one so let him know what your looking for in future updates.


Windows Phone 7 Game: Jigsolve Me

I love a good challenge. Like many I game in my free time not just for the content, but to push my brain to the limits of what it’s capable of. So when I saw XDA Member ldokov’s latest creation for Windows Phone 7, Jigsolve Me! I knew I had to give it a whirl.

According to ldokov:

Jigsolve Me! is a simple and fun jigsaw puzzle game. Unlike other games, Jigsolve Me! uses the whole screen for the puzzle – no ads, buttons or menus are displayed during gameplay.

You can quickly start a game by choosing one of the predefined difficulty settings. You can also start a customized game where you can adjust all available settings.

There are 30 images included with the game and we are working on a feature that will allow you to download more images from within the game.

To improve the gameplay we have created some special in-game features, like snapping to edges and locking puzzle pieces.

This is quite a fun time killer, so head on over to the thread here and test drive it.